Jilin's new snow season starts on November 28th, and more than 400 cultural and tourism themed activities will be held throughout the snow season

On November 5th, the Jilin Provincial Government Information Office held a press conference to introduce the overall situation of the new snow season in the province and the related activities of Changchun's winter ice and snow season.

Jin Zhenlin, Deputy Director of the Department of Culture and Tourism of Jilin Province, introduced at the press conference that during the new snow season, more than 400 cultural and tourism themed activities will be held throughout the province, including the 10th Snow Expo, the New Snow Season Opening Ceremony, the Changchun Ice and Snow Festival, the Changchun Jingyuetan Vasa International Ski Festival, the Jilin rime Ice and Snow Festival, the Chagan Lake Ice and Snow Fishing and Hunting Cultural Tourism Festival, and the Changbai Mountain Powder Snow Festival. On November 28th, the opening ceremony of the new snow season and the 32nd rime ice and snow festival will be held at the China Travel Service Songhua Lake Resort.

From an industry perspective, the arrangement of over 400 activities shows that Jilin is expanding its ice and snow economy from a single skiing scene to a comprehensive consumption season covering festivals, exhibitions, events, and folk experiences. The opening date is set for November 28th, which is earlier than the usual start of the snow season to release operational signals, and the marketing windows of various ski resorts and resorts have also moved forward accordingly. From the perspective of activity composition, the Snow Expo serves as a showcase for industry and consumption, while the Vasa International Ski Festival and Pink Snow Festival correspond to professional skiing and vacation groups. The Chagan Lake Ice and Snow Fishing and Hunting Cultural Tourism Festival incorporates folk resources into its ice and snow product line, covering multiple levels of customer groups from mass sightseeing to deep skiing. As one of the provinces with the most concentrated ice and snow resources in China, the operation arrangement of Jilin's snow season is largely a barometer of the northern ice and snow tourism market. In the context of intensified competition in the new snow season and the increasing emphasis on ice and snow products in various regions, whether the activity density can be converted into actual tourist volume and overnight consumption still depends on the performance of ski resort reception capacity, product pricing, and cross regional customer source competition.